UK and Germany drive RFID boom
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The UK and Germany will drive the growth in the Western European RFID market, accounting for 40% by 2007.
IT buyers in the UK and Germany will drive rapid growth in the RFID market in Western Europe, accounting for 40% of RFID technology purchases by 2007.
Juniper Research estimates that RFID revenues in the region rose to $627 million in 2005 up 35% on 2004's sales of $464 million. Market analysts at Juniper calculate the market will almost double over the next two years to be worth $1.1 billion in 2007.
In the short term, European take-up is being stimulated by the growing number of trials of RFID. The market will accelerate when those trials are completed and strategies formed around them, says Juniper.
Demand will be concentrated in some key sectors. The greatest revenues will flow from the supply chain sector, where sales will be twice that of the next biggest area, retail. In 2005 supply chain revenues are expected to be $251 million, with retail hitting $125 million, followed by mass transportation with $113 million.
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