Off with the new, on with the old, says Forrester
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At times, Forrester Research's predictions for the future of the technology market have been a little too enthusiastic.
As CEO of market research company Forrester Research, George Colony makes his living from predicting the future of the technology market. At times, these predictions have been a little too enthusiastic. In 1999, Forrester analysts predicted that online grocery spending would hit $10.8 billion by 2003. More recently, they have almost halved that forecast to $5.8 billion.
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But in a recent interview with UK business daily the Financial Times, Colony appears far more cautious these days. Discussing the prospects for Microsoft's latest operating system, Windows XP, he comments: "It is not ready for prime time. It would be a big mistake for any large corporations to adopt it." And from the man who spent the late 1990s championing new business models and new technologies, comes some notably conservative counsel: "One of my main pieces of advice to companies is that if a technology works, keep it. It doesn't matter if it's rats on wheels that make it work."
