US e-commerce shrinks for the first time ever
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comScore research finds 4% dip in online spending – the first since the Internet began
Online consumer spending has declined in the
In a report published yesterday, comScore found that US consumers spent $8.19 billion online in November to date. That was down 4% from $8.51 billion during the same period last year. Never before has a year-on-year comparison yielded a negative rate of change.
“With consumer confidence low and disposable income tight, the first weeks of November have been very disappointing, with online retail spending declining versus a year ago,” said comScore chairman Gian Fulgoni.
The company added that it expected the amount
“Despite the recent reprieve that plummeting gas prices have given American consumers, the depressed and volatile stock market, declining housing prices, inflation and the weak job market all represent dark clouds hanging over their heads this holiday shopping season,” Fulgoni explained.
Yesterday, web watcher Nielsen Online revealed that, in the UK, mobile web use grew by 25% between the second and third quarters of this year.
Further reading
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