Information Age: News, analysis & insight for IT & business leaders

 
8 January 2009

Intel and Google back green scheme

14 June 2007  

Computing giants work together to play their part in the battle against climate change....  

Search behemoth Google and computer chip maker Intel have joined with other industry leaders in launching the Climate Savers Computing Initiative, a scheme which aims to cut the carbon emissions of the IT industry by 54 million tonnes a year. Other supporters of the scheme include Dell, Hewlett-Packard, IBM, and Microsoft.

Customers will initially pick up the tab for new energy efficient technologies. Pat Gelsinger, senior vice president for Intel’s digital enterprise group estimated that the cost of a PC would increase by around £10 and servers by about £15 each. This initial increase in price would be offset by reduced energy costs, said Gelsinger.

If met, the 54 million tonnes carbon emission reduction target could save more than $5.5 billion in energy costs worldwide.

Companies signed up to the initiative will initially follow current Energy Star guidelines which require PC power supplies meet at least 80% minimum efficiency. This is set to rise to 90% by 2010.

 


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