Should IT keep its distance from social media?

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10 February 2012

Should IT keep its distance from social media?

15 March 2010 Pete Swabey

This morning I chaired a panel discussion at the Enterprise Social Media conference in London. The two practitioners on the panel were, appropriately enough, communications professionals and both spoke of ‘employee engagement’ as the principal aim of their internal social media deployments.

Anthony Frost, head of corporate communications at Santander UK, explained how social media was just one part of the company’s plan to forge a communal identity across its three subsidiaries; Abbey, Alliance & Leicester and Bradford & Bingley. Similarly, Sonia Carter, head of online internal communications at AXA UK, spoke of the relationship between organisation and... read more...

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