Fear of the unknown

10 February 2012

Information Age analyses the barriers to adoption of social media marketing

Social media is, from one point of view, a marketer’s dream. All of a sudden, the conversations their customers are having about their products and services are taking place in the open, ready to be monitored and, if possible, influenced.

It is unsurprising, therefore, that over two-thirds of respondents (68%) to a recent Information Age research study, conducted in partnership with online moderation tools vendor Tempero, revealed that their organisations are already using social media in their marketing efforts. This finding chimes with recent Gartner research, published in February 2010, which predicted that 80% of enterprise spending on social... read more...

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