Social media's untapped potential
That the collaborative and participatory breed of online systems known as social media or Web 2.0 has become, despite its relative youth, a significant and powerful instrument in modern society was proved unequivocally in 2009.
The most striking example of this was perhaps the online reaction to Iran’s presidential elections in June 2009.
Supporters of opposition candidate Mir Hossein Mousavi coordinated demonstrations and rallies using social networking site Facebook and micromessaging service Twitter, and while their efforts eventually failed to derail president Mahmoud Ahmadinejad’s re-election, their cause drew international attention and sympathy thanks, in part at least, to... read more...
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