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Effective CRM strategies

24 May 2001  

CRM, sector specialists point out, needs to become a platform, as opposed to a mere set of point products. But what steps are vendors taking to address this fragmentation issue, and can CRM produce the return on investment that industry executives hope for? Infoconomy's CRM Business Briefing, Effective CRM Strategies , examines all of the major issues currently surrounding the CRM debate.

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