Salesforce.com unveils Chatterbox, Identity and Touch
SaaS CRM provider unveils a range of new products for social collaboration, app management and mobile development
Salesforce.com has unveiled a range of new social and mobile cloud enterprise products at its Dreamforce user conference, including Chatterbox, a file sharing service, Identity, an access management tool, and Touch, a mobile development platform.
Chatterbox, which the company calls “the Dropbox for the Enterprise”, will allow employees within organisations to collaborate on and share files with real-time sync across devices including smart phones and tablets.
Salesforce.com says that Chatterbox will securely integrate into its existing enterprise social network Chatter, which combines social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement.
Once uploaded to Chatterbox, files will be posted to Chatter feeds for users to download. Salesforce claims that Chatter now has more than 170,000 "active networks".
Salesforce also unveiled Identity, a service that will allow users to access and centrally manage every cloud app within Salesforce.com with a single log-in. It says Identity will deliver a “Facebook-like identity for the enterprise”, increasing the transparency and trust of its platform and accelerating app adoption
Targeting developers, Salesforce.com said its new Touch Platform will support native, HTML5 and hybrid app development, allowing apps to be written once and deployed to iOS or Android-based devices.
Salesforce says that Chatterbox, Identity, and Touch availability and pricing details are scheduled for 2013. The company said in a statement that its breakthrough technologies will enable companies to “transform how they sell, service, market, collaborate, work and innovate for the social revolution”.
The new products were unveiled at Salesforce's 10th annual Dreamforce technology conference in San Francisco. This year, CEO Marc Benioff is reiterating the theme of using social media in business.
“Today’s leading companies recognise that business is social,” said Marc Benioff, chairman and CEO, Salesforce.com. “With new innovations across our six product lines, companies can transform the way they sell, service, market, collaborate, work and innovate in order to connect more deeply with customers.”