Tradespeople with their own website make an average of £16,590 a year more than those with no online presence, new research has found.
Four in ten tradespeople with a website are winning jobs outside their main patch and 36% are pulling in jobs from clients with heavyweight budgets, according to the study of 2,000 trades men and women.
This results in online-savvy workers picking up an additional 21 jobs a year.
Despite this, 35% of tradesmen and women in the UK are yet to create a website for their business. A quarter of them said they don’t know where to start, while one in ten fear the costs of setting one up.
The prevalence of tradespeople with websites varies widely across the country, however. In Glasgow, for instance, three in four traders have one, followed closely by Bristol (72%) and London (71%).
Meanwhile, aerial fitters lead the way with 81% owning their own site, followed by bathroom fitters (77%) and security specialists (76%).
Nominet, which conducted the research, has teamed up with four breakfast venues to create the first ever ‘Bacon & Web’ cafés, inviting tradespeople in for a free website and bacon sandwich.
The first café opens today in Old Street, London, and will be followed by cafés in Glasgow, Manchester and Birmingham later this year.
“Moving from on site to website is giving a financial boost to tradespeople and up and down the country,” said Russell Haworth, CEO at Nominet. “With more of us going online to look for trade services, many plumbers and painters might find themselves losing out on business when consumers need expert help in a hurry.
“From displaying pictures of past jobs, to customer testimonials and accreditation badges, a website isn’t just your online CV – it’s your chance to make a great first impression.”
Britain’s most tech-savvy tradespeople towns
With a website
4 & 5
Manchester and Liverpool
Britain’s least tech-savvy tradespeople towns
Without a website
3, 4 & 5
Birmingham, Southampton and Plymouth
The top five trades with a website
With a website
The top five trades without a website
Without a site