Tradespeople with a website earn an extra £16k a year, but 35% still don’t have one

More than 334,600 tradespeople have yet to build their own website

 Tradespeople with a website earn an extra £16k a year, but 35% still don’t have one

 

Tradespeople with their own website make an average of £16,590 a year more than those with no online presence, new research has found.

Four in ten tradespeople with a website are winning jobs outside their main patch and 36% are pulling in jobs from clients with heavyweight budgets, according to the study of 2,000 trades men and women.

This results in online-savvy workers picking up an additional 21 jobs a year.

Despite this, 35% of tradesmen and women in the UK are yet to create a website for their business. A quarter of them said they don’t know where to start, while one in ten fear the costs of setting one up. 

The prevalence of tradespeople with websites varies widely across the country, however. In Glasgow, for instance, three in four traders have one, followed closely by Bristol (72%) and London (71%). 

>See also: How to get your website working for your business

Meanwhile, aerial fitters lead the way with 81% owning their own site, followed by bathroom fitters (77%) and security specialists (76%).

Nominet, which conducted the research, has teamed up with four breakfast venues to create the first ever ‘Bacon & Web’ cafés, inviting tradespeople in for a free website and bacon sandwich.

The first café opens today in Old Street, London, and will be followed by cafés in Glasgow, Manchester and Birmingham later this year.

“Moving from on site to website is giving a financial boost to tradespeople and up and down the country,” said Russell Haworth, CEO at Nominet. “With more of us going online to look for trade services, many plumbers and painters might find themselves losing out on business when consumers need expert help in a hurry.

“From displaying pictures of past jobs, to customer testimonials and accreditation badges, a website isn’t just your online CV – it’s your chance to make a great first impression.”

Britain’s most tech-savvy tradespeople towns

 

TOWN

With a website

1

Glasgow

74%

2

Bristol

72%

3

London

71%

4 & 5

Manchester and Liverpool

70%

Britain’s least tech-savvy tradespeople towns

 

TOWN

Without a website

1

Leeds   

47%

2

Newcastle

44%

3, 4 & 5

Birmingham, Southampton and Plymouth

41%

The top five trades with a website

 

TRADE

With a website

1

Aerial/network fitters

81%

2

Bathroom fitter

77%

3

Security specialist

76%

4

Traditional craftsman

73%

5

Electrician

67%

The top five trades without a website

 

TRADE

Without a site

1

Painter decorators

51%

2

Gardeners

49%

3

Cleaners

48%

4

Plumbers

44%

5

Builders

41%

 

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