Logo Header Menu

Apple, Microsoft and Google ranked most valuable technology brands

The 2020 BrandZ Top 100 Most Valuable Global Brands has revealed Apple, Microsoft and Google to be the most valuable technology companies Apple, Microsoft and Google ranked most valuable technology brands image

The rankings, in their 15th iteration and released by Kantar and WPP, covered 14 categories, with technology brands making up 37% of total brand value this year, and coming in second to retail in terms of brand growth.

Apple topped the list for technology, recording $352.2 billion in value, and growth of +14%. Gains in revenue were driven by wearable tech and services, while Apple TV+ took the company into the streaming service market.

Microsoft and Google took up the number two and three rankings respectively. Microsoft, the company behind Outlook and Teams, which have aided the shift to remote working, saw growth of +30% and have a valuation of $326.5 billion, while Google recorded +5% in growth and a valuation of $323.6 billion.

Rounding up the top five technology brands were Tencent (+15%, $151 billion), and Facebook, the highest ranked company to suffer a loss in revenue (-7%, $147.2 billion).

Along with products and services, the tech sector has also had to begin rebuilding trust with consumers following major data breaches such as that which involved Facebook and Cambridge Analytica.

Five reasons to trust 5G, according to Huawei CTO

Speaking at Huawei’s Trust in Tech Symposium on the 3rd December, Huawei CTO Paul Scanlan gave five reasons to trust 5G. Read here

While Facebook began to centralise data generated by WhatsApp, Facebook Messenger and Instagram, allowing for more reliable protection and greater user control, Google has displayed ways in which AI, in particular its Google Assistant voice recognition tool, can enrich life.

Overall, total brand value among the BrandZ top 100 saw an increase of 5.9%, despite the Covid-19 pandemic.

“Technology brands have proved extremely resilient, especially relative to brands in most other categories, with revenue and profit generally improving, although at a slower pace,” said Martin Guerrieria, global head of research for BrandZ at Kantar.

“The recent crisis has helped reignite the ‘romance’ between consumers and technology brands, which had been cooling off due largely to trust issues around privacy and the protection of personal data.

“Lockdown has been a stark reminder that technology is indispensable to our lives, and that we are dependent on digital connections and devices to buy food and other essentials, conduct meetings and communicate with family and friends.”

The 2020 BrandZ Top 100 Most Valuable Global Brands were determined based on market data from Bloomberg, as well as extensive consumer insights from over 3.8 million consumers.

Sign up for Information Age Newsletters

Latest news

divider
Releases & Updates
Kennet raises £200m for latest technology growth fund

Kennet raises £200m for latest technology growth fund

2 July 2020 / Kennet V, a high-growth technology fund launched by technology investor Kennet Partners and Edmond de [...]

divider
Releases & Updates
Microsoft to offer digital skills training to 25 million people

Microsoft to offer digital skills training to 25 million people

1 July 2020 / The new global digital skills initiative from Microsoft will be delivered in collaboration with LinkedIn [...]

divider
People Moves
Ivanti appoints Nayaki Nayyar as executive vice president and CPO

Ivanti appoints Nayaki Nayyar as executive vice president and CPO

1 July 2020 / Nayaki Nayyar has joined Ivanti as executive vice president (EVP) and chief product officer (CPO). In [...]

divider
Releases & Updates
Tech London Advocates launches Education Resource Hub

Tech London Advocates launches Education Resource Hub

1 July 2020 / Schools, young people, parents and employers will now be able to make use of the [...]

divider
Recruitment
Information Age Jobs launched to boost tech sector employment

Information Age Jobs launched to boost tech sector employment

1 July 2020 / Information Age Jobs is a new online career marketplace that will help bridge the gap [...]

divider
Technology
Apple, Microsoft and Google ranked most valuable technology brands

Apple, Microsoft and Google ranked most valuable technology brands

30 June 2020 / The rankings, in their 15th iteration and released by Kantar and WPP, covered 14 categories, [...]

divider
Releases & Updates
Avaya Cloud Office launched in the UK alongside RingCentral

Avaya Cloud Office launched in the UK alongside RingCentral

30 June 2020 / UK users of Avaya Cloud Office will be able to maintain conversations through calls, video [...]

divider
People Moves
Melody Ayeli appointed as chairperson of the ITAM Forum

Melody Ayeli appointed as chairperson of the ITAM Forum

30 June 2020 / At its Inaugural General Meeting (IGM), the ITAM Forum, the new professional body for the [...]

divider
Major Contracts
Alibaba Cloud partners with Aryaka to deliver a SD-WAN solution

Alibaba Cloud partners with Aryaka to deliver a SD-WAN solution

30 June 2020 / Aryaka, the cloud-first SD-WAN company, has today announced a partnership with Alibaba Cloud. This will extend [...]

Do NOT follow this link or you will be banned from the site!

Pin It on Pinterest