Customer Intelligence
Media & Marketing
Category
Media & Marketing
Analysis and reporting on the key technology developments emerging within the media and marketing sectors. AdTech, Martech, Omnichannel marketing reaching target consumers across all channels – mobile, video, desktop,…
Media & Marketing
Spam assault
Media & Marketing
Distilling customer data
Media & Marketing
UBS loses 15,500 customer records
Media & Marketing
Adobe to acquire Macromedia
Media & Marketing
‘Spammer convicted of massive data theft
Media & Marketing
Marketing to the masses… one at a time
Media & Marketing
CRM does not improve customer service
Media & Marketing
Marketing to the masses… one at a time
Media & Marketing
CRM does not improve customer service
Media & Marketing
Siebel changes the game for CRM
Media & Marketing
BSkyB sues EDS over faulty CRM system
Media & Marketing
Quark has customer service epiphany
Media & Marketing