Over the years, the industry leaders in internet business transactions have worked together to create a complex system for ensuring online payment security. This system guarantees that consumers receive the goods for which they pay, and ensures that confidential information, such as transactions and account numbers, remain safe and secure.
E-commerce, with the integration of the internet, supports technologies that improve electronic data interchanges, mobile technology, online transaction processing, automated data collection, electronic funds transfers, internet marketing, inventory management systems, and supply chain management.
These technologies have vastly changed the way that businesses run. One large way in which businesses have adapted is by improving and implementing online payment security systems.
Businesses have worked valiantly to ensure the safety of money when it comes to online payment security. However, it comes with a price tag. It is estimated that by 2017, businesses will spend $93 billion a year on cybersecurity. This safeguard technology that people use daily to complete online transactions did not come overnight, but took decades to create, perfect and implement.
Using firewalls to build trust
Many businesses have jumped into the online marketplace and have claimed their slice of the digital pie. In fact, if a business isn’t allowing customers to access its products with a few clicks of the mouse, it’s definitely missing out on a large audience. This is precisely the reason why the majority of businesses have integrated e-commerce and m-commerce websites into their business models.
The first ever secure and successful online retail transactions, which were made in 1994, were initiated by Internet Shopping Network and NetMarket. The largest retail corporations online to date are that of eBay and Amazon, both of who opened for business in 1995, while Alibaba opened in 2003 and Tmall in 2008. None of these retailers would be where they are today without the successful implementation of firewalls, which were essential to building trust with their users.
Firewalls, which work as a barrier between the internet and a connected computer, ensure that only those granted permission can obtain access to the information on the computer. Because of firewalls, users can get online knowing that they can purchase items online in safety.
In 1991, Sir Tim Berners Lee, an English computer guru and scientist, opened up the first World Wide Web server used for commercial purposes.
The creation of the web, plus the creation of different technological innovations, led to the opening of Pizza Hut’s online shop in 1994. As a result, it claims to hold the title of the company providing the “first-ever online purchase”.
Seeing that people would be using the internet to regularly make online financial transactions, Netscape Communications created a way to ensure that shopping systems, online banking and online retailers were able to offer their clients encryption through their internet browser’s Secure Sockets Layer (SSL) to ensure secure data transfers.
— Pizza Hut (@pizzahut) September 9, 2013
The most common payment methods for online transactions, which are all protected by SSL, are made through cash-on-delivery (COD), cheque or check payments, wire transfers, gift cards billing charged to landlines or mobile phones, debit card, postal money order, electronic money, credit card or PayPal.
PayPal, a company that touts itself as “your personal Fort Knox”, offers transactions that are classified as the most secure and dependable payment processor for making online payments in different currencies. Online payment transactions are usually processed in real-time, which is why it is so important to ensure that security is at the forefront of the businesses you transact with online. Companies such as Victoria’s Secret and its affiliates also use SSL for secure financial transactions.
Personal identification numbers for all
Probably one of the oldest, tested and true security measures that is often the cornerstone of online payment security is that of personal identification.
Personal identification dates back hundreds of years, with tangible personal identification numbers (PINs) starting with the issuance of social security numbers in 1936.
PINs are used almost daily. Whether you use your debit card at an ATM, which started using them in 1960, or you use a four-digit number to unlock your iPhone, the majority of people use a PIN at least once a week if not every day. The video below shows just how important PIN is and how to best ensure that it is protecting your financial interests.
To strengthen the power of PINs, many organisations have implemented additional security measures like the two-factor authentication to ensure the security of their clients. Two-factor authentication requires that users use a combination of security components to access their private information.
Google was the first site to use two-factor authentication. They made it so that those requesting access were required to have not only a password, but access to the phone number used when creating the account.
Since then, companies like PokerStars, an online site that deals in millions of financial transactions a day, have taken this system to the next level by providing their users with a multitude of ways to ensure the security of their online payments. They have implemented multiple ways to ensure the safety of their clients’ transactions, including password security, a six digit PIN, account security tokens and SMS validation. Other than a DNA match, you can’t get much more verified than this.
Privacy and confidentiality of information, especially when it concerns financial data, is detrimental to customer satisfaction. There are millions of financial transactions done online on a daily basis involving payments to online shopping websites or merchant stores, bill payments or bank transactions. Security of cashless transactions done on a virtual platform requires an element of bankability and trust that can only be generated from the best and most reputable brands and leaders in the industry.