3/4 of European c-levels own a tablet, says Frost & Sullivan

More than three quarters of c-level executives own at least one tablet computer, a new survey from Frost & Sullivan shows, with twenty percent owning two or more.

C-levels cited family needs, business/private use, and working from different locations as the reasons for owning more than one tablet. Eighty percent said they used their e-reader or tablet during leisure or business time.

Tablets haven’t started to replace laptops and notebooks by any means though, with 98% of c-levels using a laptop at work. Dell was the most popular brand of laptop, while Apple’s tablets were the most popular.

Business use of desktops is in decline though, says Frost & Sullivan analyst Christina Alfaro. Smartphone use in businesses also dropped from 2009 levels.

Apple was also the most popular brand for smartphones, leapfrogging RIM’s Blackberry, the most popular in Frost & Sullivan’s 2009 survey. Apple’s increasing grip at c-level was reflected in the slipping popularity of Nokia, HTC and Sony Ericsson phones.

Alfaro notes that c-levels rate build quality and ease-of-use higher than security and application compatibility when it comes to mobile devices. For laptops, reliability was the most important quality.

Avatar photo

Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...

Related Topics