The collaboration, which consists of joint marketing and sales initiatives for 2019, will allow the two firms to offer customers personalised, content-focused capabilities across touchpoints.
The partnership between the two firms will also see the combination of Acquia’s content management system Drupal and Elastic Path’s headless commerce capabilities.
This combined solution claims to offer the following key capacities:
- Unified experiences
- Rapid innovation enabled by Headless CMS
- Enterprise scale
“It’s not just for startups: Scaling DevOps at the enterprise”
In addition, both companies will be working alongside TA Digital to distribute the latter’s CommerceFactory services.
“Together with Elastic Path, we’re creating the potential for disruptive brands to redefine the customer experience and bring true elegance to content and commerce,” said Michael Sullivan, CEO of Acquia. “Our combined approach provides ultimate flexibility that enables rapid innovation along with the security and scalability that global brands require and that our customers are demanding.”
Additionally, Elastic Path CEO Harry Chemko said: “Today, brands face an uphill battle if they continue to use legacy technologies to deliver modern customer experiences online.
“Legacy technology – an enabler to digital transformation, not a barrier”
A lot has been said about legacy technology acting as a hinderance to digital transformation. But an amalgamation of the two can help businesses achieve their digital goals and stave off disruption. Read more
“With powerful technology to serve the enterprise demands of every organisation, we empower both the marketer and the merchandiser to create the personalised, relevant customer experience they need to drive engagement across connected devices, digital signage, conversational interfaces and more.”
While SaaS firm Acquia was founded in 2007 and is based in Boston, Massachusetts, API-based Elastic Path was established in 2000 and has offices in Vancouver and Toronto in Canada, as well as Reading in the UK.