Apple’s ‘iPhone X’ leak

Top level iPhone 8 and iPhone X preview insights

There is already more interest around the iPhone 8 announcement than in the recent Samsung Galaxy Note 8 announcement, according to Amobee’s Brand Intelligence platform.

Overall since the Galaxy Note 8 has been officially announced, there’s been 18% more digital content engagement around iPhone 8 than around Galaxy Note 8, looking at August 23 – September 10, 2017.

Leaks have had a significant impact on the discussion around the presumed iPhone 8. While over the last 30 days, 36% of all digital content engagement around the iPhone 8 has been leak related, this weekend saw 52% of all iPhone 8 digital content engagement also mention the iPhone X.

>See also: The history of Apple’s iPhone ahead of the next one

While the iPhone 8 is expected to be the biggest announcement Apple makes on Tuesday, it is far from the only product line or unveiling to generate interest.

While 52% of all digital content engagement around Apple Event in the past month mentioned the iPhone 8, 37% was Apple Watch related, 23% mentioned Apple TV and 22% referenced HomePod.
During the same time period; 17% of all Apple Event digital content engagement mentioned the Apple Park campus that will be shown off.

Features most associated to iPhone X

Ranking of the features with the most iPhone X related digital content engagement between September 8-10, 2017.

1. Facial Recognition
2. Wireless Charging
3. Dual Camera
4. All-Glass Design
5. OLED Display
6. Battery Life
7. Status bar
8. Portrait Lighting
9. Animoji

It appears that facial recognition is presumed to be the breakout feature of the iPhone X. Over the weekend, 65% of all iPhone X digital content engagement has been facial recognition related. Wireless charging is a close second (58%) and dual cameras another popular runner-up (48%).

>See also: iPhone 8: the predicted and anticipated features

David Barker, managing director & SVP, Amobee EMEA comments: “Part of the challenge Apple faces around the upcoming announcement of their 10th anniversary iPhone, is after a decade spent improving the product line, it’s increasingly difficult to come up with new features to wow consumers.”

“During that time, the smartphone market has gone from huge growth potential to achieving scale, and now the biggest competition for a new iPhone model is often old iPhone models, as the audience needs to be convinced an upgrade is warranted. In that context, the high amount of digital interest for Facial Recognition and Wireless Charging around the upcoming iPhone is an extremely positive sign for Apple, and the early indication is if those features are announced on Tuesday, that would generate the necessary excitement to lift iPhone sales.”


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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

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