builds experimental app to test mobile waters

Launched in 2003, is the UK’s largest dedicated car rental comparison website. Last year, it wanted to cut its teeth in mobile application development. “We decided to build a functional booking platform for mobile,” explains managing director Gareth Robinson.

The company’s experienced Linux and PHP development shop was able to build an app for Android on its own. “We had three people working on the Android app,” Robinson explains. “It probably took a ‘man-month’ from start to finish, and then we had to do some work on our back-end data feeds.”

To port the app to Apple’s iOS platform, however, Robinson sought outside help. He went to a third-party contractor to build the iOS version, getting the app built to his specification over the course of three months.

Besides building the front-end for the applications, there have been some challenges in serving up the data from back-end systems in an appropriate format, Robinson says. Not all the wholesale rental providers that sell through the website can be accessed via the apps, because they do not provide data in an appropriate format.

“Our web system takes all the rates and feeds from those various suppliers and normalises the data so that we can run our website,” Robinson explains. “However, some of our suppliers aren’t on the mobile platform because they don’t support the booking process end- to-end on the mobile device.”

For Robinson, releasing the mobile apps was more a matter of experimentation than building a new sales channel from day one. “The new apps are about the learning curve, and we’re looking to see how well a product like ours will be picked up in the mobile marketplace.”

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Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...

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