Email addiction in the UK

Great Britain is a nation addicted to email, according to research published this week. Roughly half of the UK population ‘could not carry on’ if email access was taken away.

The most email-addicted demographic in the UK was the 25 to 34-year-old bracket, 50% of whom said they relied on email, according to the poll conducted by ICM and backed software-as-a-service desktop applications provider Nasstar. 

But email is not a young man’s game; the proportion of individuals in the 35 to 44 age bracket who claimed to be reliant on email access was higher (44%) than among teenagers (41%).

”While teenagers are passionate about their mobile phones and texting in particular, the older generations are relying more and more on email because of its use in a business capacity,” said Charles Black, CEO of Nasstar.

Women were slightly ahead of men in their dependence upon email, (41% compared to 38%), while the South East of England was the region where most email addicts reside; Wales was the least email obsessed region.

Further reading

Email only mobile app neededmobile communications – June 2007
Productivity drainemail management – May 2007   

 

Pete Swabey

Pete Swabey

Pete was Editor of Information Age and head of technology research for Vitesse Media (now Bonhill Group plc) from 2005 to 2013, before moving on to be Senior Editor and then Editorial Director at The...

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