IBM appoints Ana Paula Assis as new general manager for EMEA

New EMEA GM Assis has previously held a number of executive positions during her 25 years with IBM, including general manager for the Latin America region, during which she drove sustained growth, and increased market share.

Assis has also held multiple IBM strategic business positions in the United States, as well as holding the role of vice-president of software sales in China.

Additionally, Assis, who was recognised as “Personality of the Year – Digital Transformation” by the Institute of Learning & Performance in 2018, is a board member at Junior Achievement Americas, dedicated to inspiring and preparing young students to become entrepreneurs.

Other accolades include being recognised by Forbes as one of the Best Brazilian CEOs in 2019, and amongst the top 100 executives with best reputation in Brazil, according to MERCO (2021).

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“I am delighted to lead such a multicultural region which is poised for new levels of innovation and entrepreneurship,” said new EMEA general manager at IBM, Assis.

“Embracing the next chapter of digital transformation will be key to help accelerate economic recovery in Europe, Middle East and Africa – and the hybrid cloud platform and AI will certainly have a substantial role to help our private and public organisations further advance and contribute to progress, while focusing on environmental sustainability for our region.”

Rob Thomas, senior vice-president of IBM Global Sales, commented: “Ana Paula is a remarkable leader who combines outstanding business eminence and IT industry depth with a relentless focus on talent and diversity development, which has earned her several recognitions.

“Her deep technical expertise in areas like data, automation, security and hybrid cloud has been critical to her success in driving IBM’s growth strategy.

“Most recently, she had a pivotal role in securing a flawless experience for our clients during the IBM/Kyndryl spin-off.”

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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.

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