New EMEA GM Assis has previously held a number of executive positions during her 25 years with IBM, including general manager for the Latin America region, during which she drove sustained growth, and increased market share.
Assis has also held multiple IBM strategic business positions in the United States, as well as holding the role of vice-president of software sales in China.
Additionally, Assis, who was recognised as “Personality of the Year – Digital Transformation” by the Institute of Learning & Performance in 2018, is a board member at Junior Achievement Americas, dedicated to inspiring and preparing young students to become entrepreneurs.
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“I am delighted to lead such a multicultural region which is poised for new levels of innovation and entrepreneurship,” said new EMEA general manager at IBM, Assis.
“Embracing the next chapter of digital transformation will be key to help accelerate economic recovery in Europe, Middle East and Africa – and the hybrid cloud platform and AI will certainly have a substantial role to help our private and public organisations further advance and contribute to progress, while focusing on environmental sustainability for our region.”
Rob Thomas, senior vice-president of IBM Global Sales, commented: “Ana Paula is a remarkable leader who combines outstanding business eminence and IT industry depth with a relentless focus on talent and diversity development, which has earned her several recognitions.
“Her deep technical expertise in areas like data, automation, security and hybrid cloud has been critical to her success in driving IBM’s growth strategy.