Pivotal invests £100m in Tech City, opens EMEA HQ

Pivotal today announced a £100-million investment in Tech City over the next 10 years and the opening of an EMEA headquarters in Old Street with 75 staff from January 2014.

Valued at $1 billion earlier this year, this investment makes Pivotal one of the largest technology start-ups to choose the UK as the centre for its European operations.

Pivotal is looking to capitalise on the area’s creative and digital skills base, and use it as the foundation for its growth plans in Europe, the Middle East and Africa (EMEA).

US-headquartered Pivotal was spun out of EMC and VMware, with additional investment from General Electric, in April 2013.

Over the next 10 years, the funding will support the set-up of the new office; the recruitment and development of top talent; and the expansion of Pivotal’s customer base across the EMEA region.

>See also: EMC and VMware spin-out Pivotal announces platform-as-a-service

Pivotal said it will work closely with the local community and industry groups – for example, data scientist and engineering initiatives – to open up its office space for wider use.

Commenting on the commitment, Pivotal’s CEO Paul Maritz said: “Tech City is one of the most exciting technology eco-systems in the world right now, thanks to its fantastic and dynamic mix of talent, infrastructure and the active support of the UK government.

“Pivotal is a company that helps other companies rapidly accelerate their growth, and we want to play a key role in helping organisations of all sizes, from dynamic start-ups through to global enterprises, to attract talent, grow and innovate in their marketplaces.

“Becoming part of the Tech City community is exactly what Pivotal wanted in order to foster high growth opportunities across multiple sectors.”

Pivotal, the company at the intersection of big data, platform-as-a-service (PaaS) and agile development, enables the creation of modern software applications that use big and fast data on a single, cloud independent platform.

Companies can analyse massive data repositories from their organisation using familiar interfaces in a common virtual environment – enabling them to provide more business value and new offerings for their customers.

>See also: The challenges of adopting Hadoop

Time-to-value for this new class of applications is dramatically improved, allowing continuous updates and the agility to innovate and grow at a faster rate.

Creative Industries Minister Ed Vaizey said: “I’m delighted to be here today to open these fantastic new offices in the heart of Tech City.

“This level of investment by a data giant like Pivotal is a clear indication of the UK’s ability to attract the brightest and best to bring their business to the UK.

“I’m particularly excited that Pivotal is already working with small British businesses like notonthehighstreet and shutl, helping them grow and scale here in Tech City. Pivotal is a valuable addition to the ecosystem here in the UK.”

Pivotal works with start-ups such as Funding Circle and NotOnTheHighStreet.com, in addition to enabling larger businesses to move towards a more customer-centric focus.

“It is clear that right now London is at the forefront of technology and innovation across Europe,” said Andy Mendelsohn, Chief Technology Officer at Funding Circle. “Companies like Pivotal are the lifeblood of start-ups that are looking for new ways to capitalise the wealth of data that can open the door to understanding their market and customers better.

“What is most exciting, personally, is that there is still so much untapped potential across the City. I believe we are at the beginning of a very exciting period for UK tech companies.”

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Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...