research reveals impact of the app economy on UK business

Mobile apps can boost UK worker productivity by more than 34%, according to research from In addition, 60% of British employees now use apps on mobile devices for work-related activity, and of those that use dedicated department-specific apps, more than 60% have seen an increase in their personal productivity as a direct result, with the average increase being 34%.

Almost 9 in 10 app users say that apps for work have changed their behaviour as a business professional, but 59% of respondents to the survey launched today think that their organisation has been too slow at delivering apps for the workforce.

> See also: App, app and away: building an enterprise app store

The research demonstrates clearly that UK Plc has the opportunity to unlock value from their workforce by simply deploying apps widely.

‘Apps give employees real-time access to business-critical information no matter where they are, making them more productive and effective,’ said Miguel Milano, president, EMEA,

‘The Salesforce1 Mobile App is changing how businesses are harnessing the power of mobile, now anyone can run their business from a phone. The Salesforce1 Mobile App brings together the world’s #1 sales, service and marketing apps, supercharges existing salesforce custom apps, and enables the next generation of custom apps.’

The report, launched at the Salesforce UK conference in London, shows that apps are now firmly entrenched in the way British people work, with 60% of employees in SMEs and large companies now using apps for work related activity. This is having a hugely beneficial effect on productivity, company culture, work relationships and even how employees are perceived:

  • Among users of dedicated departmental apps, 60% have seen an increase in their personal productivity
  • 75% of British employees see chat facilities as having a significant effect on working relationships, with 31% stating that chat can break down company barriers and nearly a quarter (24%) saying it reduces hierarchy
  • 50% of C-level app users think apps make them better at multi-tasking
  • On a more light-hearted note, 71% think that using apps on mobile devices enhances the image of employees

One issue revealed by the survey regarding the deployment and use of apps in UK business is that 59% of respondents think that their organisation has been too slow at delivering apps for the workforce.

‘The European Commission announced in March that the European app industry will be worth €63 billion by 2018, an opportunity for Britain to grab,’ Milano said.

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Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...