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Media & Marketing

Analysis and reporting on the key technology developments emerging within the media and marketing sectors. AdTech, Martech, Omnichannel marketing reaching target consumers across all channels – mobile, video, desktop,…

Digital marketing transformation: a revolution of strategy and execution

Digital Transformation

Cloud & Edge Computing

The data era is shifting: From creation to storage to readiness

Media & Marketing

Facebook and Twitter: Will fake news and privacy scandals reflect in earnings?

Diversity

Women in IT Awards USA winner: Karen Parisi, Oodi

Media & Marketing

CTOs on our Doorstep: Tug CTO concerned by the ‘big players stifling innovation’

AI & Machine Learning

CTOs on our Doorstep: Croud CTO on turning AI hype to reality

Media & Marketing

Instagram shopping is here: How can businesses take advantage?

Digital Transformation

The future will not be advertised: consumers are anxious about new technology

Professor Steve Yoo and his colleagues at the UCL School of Management; Yufei Huang, Bilal Gokpinar, and Chris Tang, discovered that consumers are anxious about new technology and only feel comfortable adopting it when they see that their friends have too.

Media & Marketing

Instagram shopping is here: How can businesses take advantage?

Digital Transformation

The future will not be advertised: consumers are anxious about new technology

Professor Steve Yoo and his colleagues at the UCL School of Management; Yufei Huang, Bilal Gokpinar, and Chris Tang, discovered that consumers are anxious about new technology and only feel comfortable adopting it when they see that their friends have too.

Data Analytics & Data Science

Actions speak louder than data: business initiatives and customer experience

Data Analytics & Data Science

Using data-fuelled sales funnels to optimise your company’s marketing

Media & Marketing

Tech vs fake news: Separating fact from troll manipulation

AI & Machine Learning

How email marketing is using AI

As technology develops, so must email marketing. Hot on everyone's lips is the role of artificial intelligence (AI) and it is now being used by email marketing companies to produce the best results possible and this trend has seen much success

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