Media & Marketing

Getting personalisation right this Black Friday

Data Analytics & Data Science

How the customer experience just got personal

Tech Giants

Avoiding poor implementation and gaining value from effective personalisation

Poor personalisation can damage a brand’s reputation and reduce intent to purchase in an era of brand disloyalty.

AI & Machine Learning

Taking the mystery out of digital personalisation


The present and future of connected car data

Media & Marketing

Bringing meaning to personalisation in the context of B2B selling

AI & Machine Learning

Voice commerce is coming sooner than expected

Voice commerce is the next big thing for Amazon and the retail industry. It has many different aspects and applications.

Digital Transformation

It starts with digital: creating a new patient experience

AI & Machine Learning

The personal touch in customer management

AI & Machine Learning

How to implement personalisation into B2B support services

Communications & Networking

LinkedIn and Snapchat ‘will be short-lived’

IT management

The great struggle: delivering personalised digital experiences