Top 10 tips for effective video conferencing

Given the current situation of the coronavirus pandemic, the need to utilise remote working tools like video conferencing has become paramount to business continuity.

In normal circumstances, video conferencing can save travel time and increase productivity, thus it has been increasingly changing the business world significantly. Now, the impact of the technology we be felt like never before.

This technology can range from free social software such as Skype, professional cloud-based video conferencing like ezTalks to dedicated room-based telepresence like Cisco, etcetera. No matter what technology it adopts, it is imperative to make use of video conference best practices in order to have a productive video conference and here are our 10 best tips for effective video conferencing.

1. Make sure to have a stable internet connection

The most important aspect of video conferencing happens to be a stable as well as fast internet connectivity. Once the connection is slow, it will affect the conference adversely with visual disruptions and inconsistent audio.

When you are using your laptop, make sure to adopt a LAN cable that will help guarantee a stable Internet connection. Go for a secure connectivity along with advanced encryption and password protection in case your only choice is wireless connectivity.

2. Select a good video conferencing software

A top quality video conferencing software such as ezTalks Cloud Meeting will aid in facilitating proper business communication. It is possible to download these type of applications for free which will help maximise the virtual conferences for higher business returns. Remember to get the latest version of the software and make sure it is stable and compatible with your OS, so that you can get a smooth video collaboration during the conference.

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3. Dress properly

Keep in mind that it is a formal setting and therefore dress accordingly. Being the representative of your organisation, you should not act and dress that will jeopardise the prestige of your company. Wearing too many multicoloured outfits is not recommended during a video conference.

4. Send an agenda prior to the conference

It is imperative to include an agenda for the meeting along with the meeting invitation. This will enable the guests to understand the reason why they have been invited and also they will be able to prepare appropriately. Distributing a material via email or in the office will also be a smart idea.

5. Keep time zones in mind

It is quite common to have participants from different countries considering the fact that the world has become globalised. Make sure to pick a time that will work for everyone involved. It is very important to keep time zones in mind, particularly when you’re sending calendar invitations. Selecting the incorrect time zones will cause confusion and will affect the productivity of the conference adversely.

6. Get rid of any distraction

Prior to the meeting, make certain that there is no obstacle in the line of sight of your camera which can distract the other participants. Also, make sure that your cell phone is kept in the silent mode during the conference.

7. Be acquainted with video conference features

Try to eliminate any background noise while the conference is going on, which should also minimise any echo from the microphone. Moreover, make it a point to inform the participants how to mute as well as unmute the microphone and ensure that all of them are making use of this feature.

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8. Never speak at the same time

It becomes really challenging when there are lots of guests in the same conference. You need to practice patience and refrain from speaking while others are expressing themselves. It is suggested for the host to hold his queries until the end so that everybody gets an opportunity to voice their opinions. It is up to the host to manage the conference in order to make it successful.

9. Select an appropriate venue

As a matter of fact, some conferences deserve a more professional setting. It is suggested to make use of a dedicated conferencing room with high-end video conferencing equipment, particularly if you are dealing with a new customer or you might even book a room in order to generate a more reassuring environment.

10. Get a uniform illumination environment

A vital aspect of any successful video meeting will be proper illumination with minimal glare. Poor lighting could leave your audiences in the dark. Go for natural illumination; however, make certain that it will not distract the participants on the opposite side. Furthermore, ensure that there is adequate lighting for the camera. Try to avoid extremely powerful bulbs and utilise fluorescent light instead.


At present, an increasing number of organisations are resorting to video conference and as a result, the workers must be prepared for these types of meetings. Try to keep the above-mentioned video conferencing do’s and don’ts in mind to make your subsequent video conference successful, which will help increase the efficiency of the meeting and also avoid any undesirable situation.

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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

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