UK businesses struggling to cope with mobile revolution, study reveals


Mobile and cloud are on the brink of driving major innovation and revolutionising the way organisations do business, according to a survey carried out by CloudSense in London.

The results demonstrate how many businesses are experiencing periods of major upheaval as they attempt to find ways to monetise these trends.

The majority of those delegates polled thought that the integration of cloud and mobile technologies would radically impact working processes (67%), help deliver completely new ways of engaging with customers (63%), and force organisations to be more inventive (59%).

>See also: UK organisations have highest mobile security fears in the world, survey reveals

Yet most of those polled also thought they didn’t yet have the right tools or skills to keep up with the new digital world, or the right in-house technical expertise with 56% saying they had either or both of these problems.

Some 32% thought they lacked skills for ongoing development and 29% thought they would find it difficult to integrate cloud and on-premise platforms in their businesses today.

The survey questioned attendees of the Salesforce1 World Tour event in London last week – both Salesforce and non-Salesforce customers – from businesses ranging from those with less than ten employees to larger companies with more than 1,000.

“If anyone had any doubts about the impact the digital revolution is having on companies across the board, these results send a clear message about the need for change,” said Richard Britton, CEO of CloudSense. “Businesses need to re-think and transform their platforms and infrastructure to take advantage of mobile, social and the cloud while they can.”

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Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...

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