CGEY faces cleaning bill from irate London borough

European systems integrator Cap Gemini Ernst & Young (CGEY) is facing a financial slapped wrist for a recent foray into less-than-conventional advertising methods, according to a recent story in satirical magazine Private Eye.

It seems that the difficult economic climate has driven CGEY to engage in illegal flyposting in areas of London, as part of its "overall integrated marketing strategy". In at least one London borough, reports Private Eye, "council anti-litter teams have been busy ripping down the posters." Lambeth Council intends to bill CGEY for the cost of removing the posters, "although no decision has yet been made on whether to prosecute".

CGEY may be facing tough times, but as Private Eye observes, "could doubtless stand the puny fine that such an offence would attract". Information Age contacted CGEY, but the company declined to comment.

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Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...

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