Logo Header Menu

Cyber security mishaps make customers think twice about using a brand’s services

Almost half of UK consumers (49%) now consider the cybersecurity credentials of a company before signing up to its services – pointing to an increased awareness of data security, finds research Cyber security mishaps make customers think twice about brands image

Thanks to an increased awareness of data security, 49% of UK consumers now consider the cyber security credentials of a company before signing up to its services, according to new research from open source vendor, SUSE.

The survey – which questioned 2000 UK adults – also found a lack of knowledge and concerns around exactly what customer data is stored by companies, with the majority of respondents (71%) admitting to being unaware of what kind of data is collected about them – and 62% of consumers worry about how companies use and store their data.

“With cyber security credentials making customers consider whether or not to sign up to a brand’s services, it’s never been more important for companies to ensure they are respecting consumer views and habits. Fortunately, rapid advances in technology means that there are now solutions to dispel these consumer worries over data,” said Matt Eckersall, Regional Director, EMEA West at SUSE.

The impact of GDPR so far: a mixed picture

Despite the EU General Data Protection Regulation (GDPR) now being in force for a year,  more than two-thirds of UK consumers (69%) confess to still not feeling in control of their data.

Interestingly, the GDPR picture in the UK is actually more positive than that of other European regions, with just 16% of German and 21% of French respondents feeling the legislation has given them control of their data – compared with 31% in the UK.

Over one in ten (11%) UK respondents find themselves feeling frustrated by the GDPR as it complicates the way they use a brand’s website, while a further 9% are annoyed by the number of consent emails they receive.

GDPR anniversary: has the regulation backfired? What next?

The definitive round-up of GDPR as it celebrates its first anniversary. Has GDPR backfired? what next for GDPR?

“Data security has always been a priority for storage providers, and GDPR has brought this into sharper focus recently,” said Eckersall. “Security is complex and not something that can be addressed with a single silver bullet. Yet with the correct infrastructure in place, companies can achieve regulatory compliance and ensure customer trust in their brand is not damaged by either cyber security concerns or a lack of transparency around data storage and use.

“As a result of this, many UK organisations are re-evaluating their approach to storage. To become more agile and economically efficient in order to grow, compete and survive, organisations are evaluating software-defined storage (SDS) and in particular open-source SDS. A leader in open-source SDS is Ceph, a highly scalable, resilient distributed object storage system. A unified solution like this that supports object, file and block storage in a single cluster is essential, not only for back-up, archiving, cloud storage and big data, to name a few, but importantly, for compliance and data protection too.”

This article is tagged with: consumer trust, emea, GDPR, UK

Latest news

divider
Data Storage & Data Lakes
Five tips for a smooth migration to PostgreSQL

Five tips for a smooth migration to PostgreSQL

7 May 2021 / Leading organisations are always looking to find different solutions for high-performance data replication and secure [...]

divider
Disruptive Innovation
Why payment providers are set to fly even higher with cloud automation

Why payment providers are set to fly even higher with cloud automation

7 May 2021 / Seismic shifts in shopping habits in 2020, as consumers looked to e-commerce for their everyday [...]

divider
Business Continuity
Can businesses exist if they are not in the cloud?

Can businesses exist if they are not in the cloud?

7 May 2021 / For global executives, the Covid-19 pandemic has accelerated the cloud migration process. In a press [...]

divider
Cybersecurity
What CIOs and CISOs learned from managing recent cyber attacks

What CIOs and CISOs learned from managing recent cyber attacks

6 May 2021 / Enterprises around the world are deluged by a flood of unprecedented cyber security threats – [...]

divider
Government & Public Sector
Mid-market companies will be the backbone of ‘Global Britain’

Mid-market companies will be the backbone of ‘Global Britain’

6 May 2021 / Much has happened since the UK launched its Industrial Strategy in 2017, but in the [...]

divider
Tech and society
The ethical implications of chatbots

The ethical implications of chatbots

6 May 2021 / Technology is a great enabler. The countless advancements ranging from self-driving cars to virtual reality [...]

divider
Automation
What’s the hype in hyperautomation?

What’s the hype in hyperautomation?

6 May 2021 / In its 2019 report ‘Move Beyond RPA to Deliver Hyperautomation’, Gartner pointed out a lack [...]

divider
Data Analytics & Data Science
Why your big data dreams can’t come true without AI

Why your big data dreams can’t come true without AI

6 May 2021 / During the Covid-19 pandemic, the volume of data generated by online activity has increased by [...]

divider
People Moves
Kantar appoints Alex Cesar to new chief technology officer role

Kantar appoints Alex Cesar to new chief technology officer role

5 May 2021 / Reporting to deputy CEO Ian Griffiths, new Kantar CTO Cesar will be responsible for defining [...]

Information Age

Pin It on Pinterest