5 ways to put users at the centre of every digital project
To succeed, digital projects have to be adopted by real, live people.
To succeed, digital projects have to be adopted by real, live people. Failure here is the most direct route to wasted time and money (and one of the main reasons why between two-thirds and three-quarters of digital projects fail).
On one hand, the answer is simple: get user feedback (and act on it).
But all too often, if this is done at all, it’s done too little or too late.
This mini-guide, The End User Is Always Right (Especially When They’re Wrong), will help you to learn:
How to ensure your most dearly held assumptions don’t derail your project’s effectiveness
How to eliminate barriers to adoption before they become barriers to adoption
5 tips for making the most of user feedback