Digital Transformation: How location technology is helping transform businesses and industries

Technological innovation, from the printing press to air travel, has been a force for economic and social change since the emergence of industry.

The pace keeps accelerating, with each innovation becoming adopted faster than the one before it. It took over 50 years for the telephone to appear in half our homes.

The home computer reached the same milestone in under 20 years. In 2016 Facebook reached half the UK population, having taken just 10 years1 .

The latest digital innovations feature little or no marginal costs of production. Companies leverage this cost structure, together with network effects, to reach massive scale ever faster. New products rapidly spread from unnoticed to ubiquitous, often in less than 5 years.