Location Intelligence Drives a Competitive Edge in the Digital Age
Location intelligence is the new hot topic in the business intelligence community. But what exactly is it and how can you take advantage?
Location intelligence is the new hot topic in the business intelligence community. But what exactly is it and how can you take advantage?
Customers are increasingly interested in personalised experiences based on their location, such as discount vouchers, customer service and the checkout process.
It’s only through location intelligence that you can be truly customer-centric and understand what it takes to better engage your customers, improve loyalty and boost business growth.
Location Intelligence is no longer just for large companies and is now more important than ever to help improve customer experience.
Read our latest study, conducted by Forrester to discover:
- Why you need location intelligence in your business strategy
- What disrupts the path to leveraging location and context
- How to overcome key location intelligence challenges