Using Big Data to Bridge the Virtual and Physical Worlds

Nokia has been in business for more than 150 years, starting with the production of paper in the 1800s and evolving into a leader in mobile and location services that connects more than 1.3 billion people today.

Nokia has been in business for more than 150 years, starting with the production of paper in the 1800s and evolving into a leader in mobile and location services that connects more than 1.3 billion people today. Nokia has always transformed resources into useful products, from rubber and paper, to electronics and mobile devices and today’s resource is data.

Nokia’s goal is to bring the world to the third phase of mobility: leveraging digital data to make it easier to navigate the physical world. To achieve this goal, Nokia needed to find a technology solution that would support the collection, storage and analysis of virtually.