wins ‘Design of the Year’ award


The government's portal for online public services has won a the Design of the Year award from the Design Museum.

The Government Digital Service, which operates the site, said that a panel of judges voted "unanimously" for the site to win the award for its "well thought out, yet understated design".

Design Museum director Deyan Sudjic said is a "remarkable success on so many levels".

"It makes life better for millions of people coping with the everyday chores, from getting a new passport, to paying their taxes," he said. "It’s a reflection of the government understanding how to communicate with the country in a way that works, it’s simple, direct, well mannered, all the things that we would like to take for granted from the government, but in a sea of red tape and jargon, usually can’t."

Sudjic added that the site was the "Paul Smith" of websites.

"The rest of the world is deeply impressed, and because it has rationalised multiple official websites, it saves the taxpayer millions, what’s not to like?" he said. combines all of the UK government's websites into a single domain. Visitors can access information on a range of services, such as tax, housing and local services and education.

The first departmental websites were moved across in November last year. At the time, Cabinet Office minister Francis Maude said the site would "make departmental corporate and policy information "both easier to access and more open" while saving "millions of pounds for the taxpayer".

The site was set up in response to a report by last founder Martha Lane Fox, titled 'Directgov 2010 and beyond: Revolution not evolution'.

In the report, Fox advised the government to make what was formally the government's front-facing website for all departments' transactional online services to citizens and businesses.

The Design Museum, a London-based charity that champions the work of designers and architects, last year awarded the prize to the two designers of the London 2012 Olympic Torch.

Ed Reeves

Ed Reeves co-founded Moneypenny with his sister Rachel Clacher in 2000. The company handles more than 9 million calls a year for 7,000 UK businesses and employs almost 400 members of staff. Reeves remains...

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