Importance of page speed and SEO for user experience

There are many factors that affect a website’s SEO and people are always surprised to find out that page speed is one of them.

The reason why page speed affects a website’s SEO is quite simple, Google cares about it. It all started back in 2010 when Google officially announced that page speed will become a ranking signal and that it will heavily affect a website’s rank position.


The image that you upload to the site must be of good quality, clear, perfectly legible. In this way, the usability element is assured and the user has a pleasant experience in the site.

>See also: Small businesses struggle to grasp full potential of SEO

This type of image increases the chances for the user to distribute the material on social networks, causing positive reactions. Consequently, these reactions direct other potential customers / subscribers to your site.

You know the saying “Content is king”. The same is true for images and business cards. Their content must be a qualitative one that will make the user perform a certain action that is favourable to you. Think about it, you tend to distribute a quality image on Facebook (for example, photos of the year selected by National Geographic), while a lower quality picture will not influence you emotionally enough to motivate you to distribute it.

Long tail keywords

The good news is that your target audience wants more specific things and often looks for them directly in Google: “business card print designs”.

>See also: How to create a global SEO strategy

If you use long tail keywords like those in the examples above, you have a chance to appear among the first results returned and, most importantly, to answer the user’s exact needs. If your site works impeccably and the products sold are exactly what they are looking for, the chances of conversion are high.

Why does page speed matter?

One of Google’s top priorities is to deliver a high-quality user experience and page speed is an important factor. No one likes waiting for webpages to load and that’s a fact. Therefore, Google’s ranking system is heavily influenced by how fast sites load.

Leaving SEO and Google aside, faster websites are known to keep visitors for longer times. The user experience is smoother and browsing through a website’s pages becomes way easier for visitors.

In addition, many people don’t have the patience to wait for a website to load and this is why website owners should start paying more attention to how fast their pages load.

User experience

As previously mentioned, user experience plays an important role in how Google ranks websites.

>See also: SEO performance impact in different hosting setting

Fortunately, there are many ways in which it can be proved starting with graphic design and ending with faster load times. Additionally, graphic design is also another SEO factor that gets often overlooked even though it directly influences user experience.

Graphic design

Deciding to purchase a great graphics design service will prove to be a worthy investment since not only will your website look better but visitors will also be more inclined to stay there for longer times.

Also, worth mentioning is that websites that feature a professional graphic design are usually seen as safe places and visitors don’t find them to be shady and are more willing to create an account.

>See also: How to navigate the digital jobs sector in 2017

The great thing about graphic design though is that people can choose from a wide range of services such as getting a more professional website layout or to even print business cards.

However, what’s really important is that a well-designed website will inspire trust into visitors and customers. In fact, a study from the UK’s Design Council has proved that websites that invest money in graphic design often see a huge boost in sales.


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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

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