At AWS re:Invent, 451 Research has revealed how quickly enterprises are moving to hybrid and multi-cloud environments.
The growth of the cloud market is expected to reach $53.3 billion in 2021 from $28.1 billion this year; the research looked at this impact of cloud service providers’ and their ever-expanding portfolio of offerings.
451 Research’s most recent research found that cloud is now mainstream with 90% of organisations surveyed using some type of cloud service.
Moreover, analysts expect 60% of workloads to be running in some form of hosted cloud service by 2019, up from 45% today. This represents a pivot from DIY owned and operated to cloud or hosted third-party IT services.
451 Research found that the future of IT is multi-cloud and hybrid with 69% of respondents planning to have some type of multi-cloud environment by 2019.
The growth in multi- and hybrid cloud will make optimising and analysing cloud expenditure increasingly difficult.
451 Research’s Digital Economics Unit analysed the scope of AWS offerings and revealed that there are already over 320,000 SKUs in the cloud provider’s portfolio.
This complexity is likely to increase over time – in the first two weeks of November 2017, for example, AWS added more than 53,000 new SKUs.
“Cloud buyers have access to more capabilities than ever before, but the result is greater complexity. It is a nightmare for enterprises to calculate the cost of computing using a single cloud provider, let alone comparing providers or planning a multi-cloud strategy,” said Dr. Owen Rogers, research director at 451 Research.
“The cloud was supposed to be a simple utility like electricity, but new innovations and new pricing models, such as AWS Reserved Instances, mean the IT landscape is more complex than ever.”
Flexibility has become the new pricing battleground over the past three months, with Google, Microsoft and Oracle all announcing new pricing models targeted at AWS. Analysts believe there will be a market opportunity for cloud dealers that can resolve this complexity, giving users simple and low-cost prices – similar to how consumer energy suppliers abstract away the complexity of global energy markets.
Cloud market growth
The latest data from 451 Research’s Market Monitor found that the cloud computing-as-a-service market is expected to grow 27% to $28.1 billion in 2017 compared to 2016. With a five-year CAGR of 19%, cloud computing as a service will reach $53.3 billion in 2021.
>See also: The rise of multi-cloud and data controllers
The report examined revenue generated by 451 global cloud service providers across infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), as well as infrastructure software-as-a-service (ISaaS), which includes IT management-as-a-service and SaaS storage (online backup/recovery and cloud archiving).
The report concluded that IaaS will account for 57% of cloud computing-as-a-service revenue in 2017.
451 Research analysts forecasted that ISaaS will see the fastest growth through 2021 with a 21% CAGR, while Integration PaaS will be the fastest growth sector within the PaaS marketplace with a five-year CAGR of 27%.