PeopleSoft rounds out its CRM suite

Enterprise applications vendor PeopleSoft is scrambling to flesh out its customer relationship management (CRM) offerings. In January 2001, it bought privately held marketing automation software developer Annuncio for an undisclosed sum. This will enable PeopleSoft to offer one-to-one online marketing capabilities.

Initial integration of Annuncio’s product will take several months, but the software “is deliberately designed to slot into an existing web application,” claims Charles Grover, PeopleSoft’s international CRM business director. Once the deal closes by the end of the first quarter of 2002, he says, PeopleSoft customers will benefit “almost immediately”.

The Annuncio acquisition was PeopleSoft’s second in as many months. In mid-December 2001, PeopleSoft bought sales and service configurator applications from bankrupt ecommerce software provider Calico Commerce for $5 million in cash. Combining Calico’s configurator with Annuncio’s technology and PeopleSoft’s new customer behaviour modelling capabilities, “will make for an interesting scenario,” says AMR Research. It will let marketers drive visitors to a website where they will be offered configured services or products with options based on the company’s knowledge of the individual’s preferences. However, the analyst group believes it will take “at least a year” to fully integrate Annuncio.

Recent CRM software deals
Acquirer   Activity   HQ   Target   Activity   HQ   Price  
Davox Cust interaction mgmt s/w US Cellit Cust interact mgmt svcs US $15.5m
JP Mobile Mobile business apps US Isovia (assets of) Mobile salesforce apps US n/a
PeopleSoft Business applns s/w US Annuncio Marketing automation s/w US n/a
Proficient Systems Sales optimisation s/w US TogetherWeb Collab commerce &browsing US n/a

Other recent deals
Acquirer   Activity   HQ   Target   Activity   HQ   Price  
Advent Software Investment mgmt s/w US Kinexis Corp Invest mgmt analysis s/w US $68.5m
AISoftw@re Analytics s/w developer Italy Brainspark Internet incubator UK €8.3m
Alchemy Partners Venture capital firm UK Cedar Group Enterprise applications s/w UK €6.1m
Anite IT services UK Lorien Consulting Business consult unit of Lorien UK 7.8m
Bull Systems vendor France Integris Italy (unit of Steria) IT services Italy n/a
ChemConnect Chemical e-mktplace US Chematch Chemical e-mktplace US n/a
Cornerstone &Heptagon German investor consortium Ger SER Banking Software Subsid of SER Systems Germany n/a
DataDesign E-comm/security platform Ger Brokat (financial s/w unit) Financial s/w Germany n/a
EDS IT services US Answare IT svcs unit of Alcatel France n/a
Hath Commerce Logistics s/w US iMediation Collaborative commerce s/w France n/a
Icon Medialab Web development services Sweden Lost Boys New media company Holland €12.2m
IT Deusto IT services Spain GridSystems Ecommerce s/w &svcs Spain n/a
Oracle Bus apps &database s/w US Indicast Voice-enabled tech developer US n/a
Oracle Bus apps &database s/w US NetForce Drug safety monitoring sys US n/a
Perot Systems IT services US Claim Services Resources Claims processing &svcs US n/a
Platinum Equity Tech buyout firm US Alcatel Europes svcs &distrib Voice/data telecoms svcs France n/a
Proxim Wireless ntwking maker US Western Multiplex Wireless ntwking maker US $216.8m
Response Networks Ntwk mgmt tech dev US AperServ Technologies Web &ntwk sys monitoring US n/a
Sanmina-SCI Contract manufacturer US IBMs PC manuf unit PC manufacturing US n/a
Seymour Pierce Invest bank &fund mgr UK Antfactory Internet incubator UK €80.3m
Skandia Insurance services Swe Lynx Group Computer and services UK €338.0m
SmartForce E-learning company US Centra Software E-learning s/w developer US $284.0m
Striva Corp B2B infr &data integration US BMCs data propagation line Enterprise data propagation US n/a
Tibco Software Appln integration s/w US Talarian Real time messaging s/w US $115.0m
VeriSign Internet security s/w US The .tv Corp .tv domain name registration Tuvalu n/a
VeriSign Internet security s/w US HO Systems Billing &customer care s/w US $340.0m

Avatar photo

Ben Rossi

Ben was Vitesse Media's editorial director, leading content creation and editorial strategy across all Vitesse products, including its market-leading B2B and consumer magazines, websites, research and...

Related Topics