Top 5 best ways to promote your online shopping business

For those who have not yet had any previous experience with site promotion, there is no need to be afraid, it is very simple to market your website these days and the best part is that it can also be done without spending a single cent. All it needs is time and effort on your part.

To get a horde of new clients streaming in to check out your great looking site, try out any of these smart ways of promoting your online store;

Provide offers on a regular basis

Offers in the form of coupons, deals and discounts can be a powerful way for new customers to find discounts online and promoting customer loyalty to your store.

A majority of online marketplaces provide the option to use promo codes and to hold sales in order to lure shoppers your way. Making offers available on a regular basis helps guarantee regular web traffic.

Embrace social media

For your promotion to be effective, branching out with social media is a necessary time investment. Building followers will take a lot of time and effort but it will be worthwhile in the long run.

Be sure to use sites such as Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr, Flickr, YouTube and networking on LinkedIn to tie in ads and offers. With time you will figure out the site that will be best suitable for your business.

Collaborate with Bloggers

Research on the industry your products fit then look for lifestyle bloggers with a large following. You can gauge their presence with the amount of comments that they receive. Be sure to tell them why you love their blog when you reach out to them.

Then give the reasons why you feel that your product would be great for a review in their blog. You could present them with a sample of your product for free and another for their reader if you can so that you will be able to get a review for your product, a reader gets a free gift of your product and you again receive a promotional avenue for your target market.

Start a blog

A blog is a good project to dedicate yourself to. Not only does it help to get your company known through followers but you get to interact more directly with your consumers.

With every blog post, be sure to include a relevant link to your store this way you indirectly promote your web store. Remember to keep the blog as updated as you frequently can.

Email marketing

This is an amazing way of reminding your customers to shop. Send an email to your database the first time you open your online store.

Send out newsletters either on a weekly basis or after two weeks with great photos of your products and persuasive messages that link straight to every product to make it easy for your customers to make a purchase.

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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

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