Adobe appoints International Advisory Board to bolster customer guidance

With disruption and transformation in the seismic shift to digital continuing as a result of Covid-19, Adobe has found that its customers need further guidance when it comes to navigating the changing landscape, and has appointed its new board to provide this.

Adobe’s International Advisory Board, to be chaired by Paul Robson, president of Adobe’s International business, brings together six internationally focused leaders with track records of leading industries through disruption and transformation across B2B, B2C and government.

The newly appointed decision-makers were selected by Adobe based on their leadership experience across a range of industries, including finance, retail, automotive, hospitality, energy and healthcare.

“The digital economy runs on customer connections and businesses across all geographies and industries are currently rethinking how they interact with their customers digitally,” said Robson.

“Adobe and our International Advisory Board will help brands reimagine customer journeys at a time when customer experience and engagement has never been more relevant.”

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The members of the new Adobe Internation Advisory Board are:

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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.

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