Bambuser Academy launched to educate brands on live commerce

B2B live video shopping provider Bambuser has announced the launch of a new platform, dedicated to helping brands set up and improve their live commerce presence

The new Bambuser Academy platform looks to strengthen the organisation’s position as a leader in live commerce, and educate brands on how to get the best out of such infrastructure.

Its target audience will range from e-commerce professionals, to retail strategists and marketeers, with the initiative set to feature beginner, intermediate and advanced courses.

Programmes will cover production, editorial strategies, e-commerce optimisation and content creation.

A relatively new digital sales opportunity and marketing channel, live commerce has proved vital in gaining and gauging real-time feedback for retail professionals.

Marketing and retail operations powered by livestreaming are known to be increasingly gaining traction among brands, with social media platforms such as TikTok and Instagram getting involved in recent times.

According to Coresight Research, the live commerce sector could reach a $25 billion market share in the US by 2023.

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“Nothing is more important to us than our clients’ success, which Bambuser Academy will empower them to achieve,” said Maryam Ghahremani, CEO of Bambuser.

“It will also meet the retail industry’s huge demand for education on live video shopping. Bambuser is the best equipped company with the most qualitative and quantitative data within the industry, so it is a natural step for us to trailblaze education and continue to lead the way.”

Head of Bambuser Academy appointed

In line with the platform’s launch, Cecilia Demant has joined Bambuser as the Head of Bambuser Academy.

Demant, who is also active on YouTube with a subscriber base totalling over 35,000, rose to become one of the first editors in chief for a notable brand using live video shopping.

The new appointment will bring vast experience in producing and hosting over 250 live shows using Bambuser’s technology, as well as understanding around being both behind and in front of the camera.

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About Bambuser

Launched in 2007, Sweden-based Bambuser has been powering video shopping infrastructure for brands such as Samsung, Farfetch and LVMH.

The organisation launched its One-to-Many product in 2019, which can be integrated with third-parties, including Salesforce, Shopify and Magento.

More information on the newly launched Bambuser Academy, including how to enroll, can be found here.

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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.