Citrix appoints Mark Sweeney as regional vice-president for UK & Ireland

Reporting to Michelle Senecal de Fonseca, area vice-president, Northern Europe, new appointment Sweeney brings more than 20 years’ experience in professional and consulting services to his new role at Citrix.

Having been at Citrix since 2000, Sweeney most recently held the positions of vice-president, professional services and customer success (Americas), and vice-president, worldwide professional services at the software company.

Prior to this, Sweeney worked in numerous consultative roles at Citrix, focusing on service delivery and customer management in manufacturing, telecoms, healthcare, pharmaceuticals, education and government.

The new head of UK & Ireland will succeed Darren Fields, who has been promoted to the role of regional vice-president, cloud networking, EMEA.

2028 to mark revenue ‘tipping point’ towards tech, say European firms

The European findings from a global study by Citrix have revealed that companies believe 2028 will see a ‘tipping point’ in which tech will generate more revenue than employees. Read here

“As we work towards the UK and Ireland’s recovery from the Covid-19 pandemic, Citrix remains committed to delivering the future of work for its customers,” said Sweeney.

“As they seek to emerge from the crisis stronger and more agile than before, I’m looking forward to helping Citrix customers build and implement innovative cloud strategies, accelerate their digital transformation, power greater productivity, and support staff by continuing to improve the employee experience.”

Michelle Senecal de Fonseca, area vice-president, Northern Europe at Citrix, commented: “Mark’s experience, expertise and commitment to Citrix will provide invaluable support and insight for our customers in the UK and Ireland.

“It is vital that we are able to meet customers wherever they may be on their transition to the cloud and adopting digital workspace strategies, supporting them in the delivery of a consistent and secure work experience that enables employees to perform at their best wherever work needs to get done.

“I am excited and confident in Mark’s ability to drive the business forward and help our customers deliver for their organisations.”