Concentra Analytics appoints CTO and non-exec director

Concentra Analytics has announced two new strategic hires to further its global ambitions.

Abdul Hummaida joins the business in the newly created role of CTO and former Salesforce executive, Martin Moran joins as non-executive director.


Hummaida will be responsible for the development of OrgVue, which the company says will businesses to be more dynamic when it comes to planning their future workforce through data. The new CTO brings with him over 17 years of experience across numerous start-up and blue chip brands including AppSense, UpSide Energy and IBM, as well as key technology projects for Apple, Samsung and KPMG.

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The non-executive director

Moran is a seasoned industry expert, bringing 25 years’ experience within the technology sector.

OrgVue will take full advantage of Moran’s wealth of experience growing SaaS businesses, such as Salesforce and, as it continues on its upward growth curve.

Having recently expanded into Germany and Australia, Moran will counsel the Board and the management team, playing a pivotal role in helping the company make better long-term strategic decisions.

Commenting on the growth of OrgVue’s leadership, Concentra Analytics’ CEO, Rupert Morrison, commented: “I’m delighted to welcome Abdul and Martin to the team to help us take our ambitions to the next level. OrgVue’s technology is supporting our growth around the world, but we’re also a people business. Bringing Abdul and Martin on board is incredibly exciting for us and with 40 years of experience between them they’ll help us to inspire and support our existing team and prepare us for the future.”

Hummaida and Moran have both started in their new roles at the start of November. They join the business as OrgVue has also made senior hires on the ground in Canada, Germany, and Australia.

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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

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