Dayle Hall appointed CMO of SnapLogic

Hall, who will report to SnapLogic CEO Gaurav Dhillon, is expected to bring two decades of experience in growing and scaling technology marketing organisations behind him.

As well as previously serving a tenure as CMO of People.Ai, during which he established a new category of AI-powered revenue intelligence, Hall has also held marketing leadership roles at Lithium Technologies (now Khoros), Aruba Networks and Cisco before taking charge of marketing at SnapLogic.

“The opportunity at SnapLogic was too good to turn down,” said the CMO of SnapLogic. “The team has done an incredible job establishing a market-leading position with a product that’s intuitive, easy to deploy and use, and sits at the fulcrum of all enterprise automation.

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“There’s a massive opportunity to put this powerful platform in the hands of IT teams and functional lines of business alike because real business acceleration begins when data and applications are accessible across the entire organisation.”

The appointment will see Hall take charge of SnapLogic’s marketing initiatives across the world.

This would include, and will not be limited to, product marketing, digital marketing, field marketing, and corporate communications.

“We’re excited to have Dayle join the SnapLogic team,” said Gaurav Dhillon, CEO of SnapLogic. “Dayle’s integrated marketing expertise, proven leadership skills, and history of success at high-growth SaaS companies make him the right person to guide our global marketing programs as we ramp up for our next phase of growth.

“Dayle will be instrumental in helping to get our best-in-class, AI-powered integration platform into the hands of even more users across the globe.”

SnapLogic’s clients include Adobe, Emirates and Schneider Electric.

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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.