Innovations such as social media, virtual reality, and augmented reality have changed how brands target their audiences. Consumers want to create direct relationships with their brands and they are looking for why a company is doing what they are doing, not just what they are offering.
Through new technology and media platforms, companies can appeal to their audience while still selling their product. Here are five ways that businesses can leverage technology for their modern marketing strategy.
Social media marketing
Social media covers a wide variety of social media platforms where there’s a pre-built audience and traffic. If you aren’t social media savvy, it’s fairly easy to learn. Although, you may want to seek advice from a social media agency that does this type of marketing all day, every day.
It helps to create brand awareness and identity, as well as giving consumers a place to converse with the brand itself. Creating a consistent brand image and picking the right platforms can do wonders for marketing a business.
It can also be easy to track data to know what sites are working and how much traffic you’re seeing. Websites like Facebook, LinkedIn, Twitter, and Yelp are great places to start when looking to begin social media marketing.
As technology advances so does marketing with them. Utilising the internet, web browsers and even smartphones to advertise any time, anywhere has become an important part of marketing. By tracking the cookies in your browser, companies can market to individuals based on what products or websites they have looked at or even already bought from.
Using the information on what people are already looking at and mixing it into the content they are already consuming so it doesn’t seem like they are being watched and targeted is a new and delicate piece of advertising in today’s modern world that’s known as retargeting.
While VR is still new, the accessibility is creating rapid growth in what is available. Smartphones can now be changed into VR headgear with simple cardboard, and as the demand grows, the availability of hardware will as well.
Utilising VR for marketing will allow businesses to create a lasting and memorable experience to associate with the brand. They can create spaces that showcase themselves and their products which foster a bond with customers like never before.
With the recent success of Pokemon Go, Augmented Reality (or AR) has shown off its capabilities. AR offers companies the chance to interact with customers, creating an emotional connection the way traditional ads couldn’t.
It has also been seen to save money on advertising while also boosting profit. AR allows companies to localize to create a more personal experience for those involved.
Data storytelling is all about taking the data that is collected from different places consumers use on the internet and doing something with that data. This gives marketers an advantage because it provides a meaning to everything collected.
In turn, this meaning help brands better understand what people want and what they are doing. You can also use data to craft compelling content for your audience that they will find useful and insightful which positions your brand as an industry authority.
As we can see, technology is offering new and exciting ways to advertise to a wider audience than ever before, while still making the individual the main focus.
Businesses can see that the consumer wants to feel good about what they are purchasing and who they are purchasing it from, and businesses are using technology to answer the call.