Sales execution platform provider Outreach has announced the appointment of Prasad Raje as its first chief product officer
Throughout his career, Raje has founded three software companies, including a SaaS product company acquired by Oracle.
Post-acquisition, he served as a senior product leader at Oracle, and holds nine patents for his technical work.
The establishment of the CPO role at Outreach demonstrates intention to further invest in product innovation, as the sales engagement space in which the company operates continues to rapidly evolve.
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“We are in an era where sales is shifting from being intuition-driven to being insight-driven. A sales execution platform gives revenue organisations a wealth of information and insights into their sales deals,” said new Outreach CPO, Raje.
“There are endless possibilities for how to apply artificial intelligence and machine learning to generate intelligence for sales reps and leaders that guide them to take the best next actions in each moment to advance their deals.
“Being able to help organisations that are suffering from inefficient prospecting, inconsistent deal management, and inaccurate revenue forecasting is the most rewarding part of this role. I am excited to join the passionate group of innovators at Outreach to deliver solutions that help organisations close their sales execution gaps.”
Manny Medina, co-founder and CEO of Outreach, commented: “Prasad is a fantastic addition to our product organisation. His proven experience leading large enterprise SaaS platforms will be crucial as we head into our next phase of growth.
“He is no stranger to working on category-defining products and will play a critical role in leading the development of this new category of sales technology.
“Now that the Outreach platform delivers engagement and intelligence across the full sales cycle, Prasad will be creating new sales execution capabilities for the thousands of revenue organisations across all industries and segments using Outreach.”