As President and COO, Fitzgerald will sit on Paddle’s board and oversee the company’s commercial operations, as well as focusing on guiding Paddle’s global growth, starting with the business’ US expansion.
Fitzgerald brings over 20 years’ experience in leading and growing enterprise software firms, having joined from ServiceNow, where he served for 10 years.
At ServiceNow, Fitzgerald led the company’s customer success, go-to-market and growth strategies, and held a number of senior roles, including senior vice-president of customer outcomes and vice-president and general manager of Asia Pacific and Japan.
Prior to ServiceNow, the new Paddle appointment was COO at SaaS price optimisation startup SignalDemand (acquired by PROS), and held senior leadership positions at customer relationship management (CRM) company Siebel Systems (acquired by Oracle).
The value of SaaS offerings in a post-Covid business environment
“Now worth over $100bn globally, the SaaS industry is growing faster than any other sector and will continue to do so for years to come,” said new Paddle president and COO, Fitzgerald.
“However, despite the enormous opportunity, too many software businesses with great products still struggle to unlock their growth potential. Paddle is solving this problem, and over 2000 customers now leverage its revenue delivery platform as a critical growth lever.
“It was Paddle’s ability to be a strategic partner for SaaS leaders, combined with the company’s global ambitions, that first attracted me to the business. Most important however, was the phenomenal team and culture that co-founders Christian and Harrison have built.
“The company is scaling rapidly and is about to enter a new phase of growth. It’s a great time to join and I can’t wait to get started.”
Christian Owens, CEO and co-founder of Paddle, commented: “Paddle was created to help B2B SaaS companies grow revenue, while reducing the operational, regulatory and technical burdens of selling software.
“The last few years have demonstrated the market opportunity for this kind of revenue delivery platform, and as we enter the next phase of growth for the business, there is no one better than Jimmy to join our leadership team, given his track record leading some of the world’s most innovative software companies.
“This appointment is a key part of our ambitious hiring plans for 2021, and Jimmy will be leading a number of critical initiatives, including expanding our international presence and increasing our share of the enterprise market. We’re delighted to have him onboard.”