The new advisory board is set to guide Salesforce through its ongoing expansion within the region, which proved to be the company’s fastest growing area last year.
The group will be led by Salesforce’s advisory board chairman, president and chief strategy officer Alex Dayon, and is set to meet every month to discuss strategic plans.
“Tapping into the expertise of an advisory board of this calibre is essential as we navigate the unprecedented challenges that are reshaping our world,” said Gavin Patterson, president and CEO of Salesforce International.
“The board will provide vital perspective as we work with our customers across EMEA to recover from the COVID-19 pandemic and prepare their businesses for the new normal.”
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Made up of former executives at major corporations within a wide range of industries, including consumer goods, insurance, fashion and technology, the new board is made up of the following personnel:
Stefan Heidenreich (vice-chair)
Acting as immediate subordinate to chairman Dayon, Stefan Heidenreich currently holds senior advisor and board positions at several international companies, including EQT, Perella Weinberg, and EMH Partners.
Ana García Fau
A current non-executive director at DLA Piper LLP in the UK, Merlin Properties in Spain, and Eutelsat in France, Ana García Fau comes into Salesforce’s advisory board having previously served as CEO of Yell Group (now Hibu) in Spain, Latin America and the US from 2006 to 2014.
Additionally, Fau served as Chief Corporate Development Officer and CFO of TPI-Paginas Amarillas from 1997 to 2006.
Previous to this, Krüger served as chairman of the board of management at BMW from 2015 until 2019.
Additionally, Löscher is a current senior adviser to Bain Capital in the US.
Guillaume Pepy joins the advisory board at Salesforce as a former highly ranked civil servant within the French government.
Pepy’s prior experience also involves a tenure as chairman and CEO of SNCF from 2014 until 2019.
Current executive chairman at Vam Investments Group and executive deputy chairman at Tages, Francesco Trapani also served as CEO of Bulgari from 1984 until 2011 before joining the advisory board at Salesforce.
In addition, Weill served as CEO at AXA Global Asset Management from 2006 until 2017.
Alexander Wynaendts brings over 30 years’ experience in international finance to Salesforce’s advisory team, including a tenure as CEO of Aegon, which involved leading the company through an economic crisis.
Prior to this, Wynaendts worked in private banking and investment banking operations at ABN AMRO.