Tesla and Google named most investable brands in the driverless market

Results from the second quarter of a year-long research study have revealed how investors view the performance of a range of different players in the autonomous vehicle (AV) market, providing for each firm, the % of investors who judge that company as ranking in the top 5 for having the most investible autonomous vehicle technology.

>See also: The inevitable road to the autonomous car: are they safe?


In the survey, conducted by international law firm Gowling WLG and economic research agency Explain the Market, Tesla (26%) topped the charts when it comes to investor confidence in AV manufacturers – closely followed by BMW (22%).

IT giants

For the world’s biggest IT companies, investors ranked Google (35%) as the business with the highest potential for success in the AV market. This is markedly higher than other giant brands which investors feel are yet to make an impact – notably Baidu (2%), Uber (8%) and Apple (11%).

>See also: Are human drivers ready for autonomous vehicles?

Tech brands

The survey also reveals Bosch (54%), Tata Elixsi (36%) and ParkWhiz (29%) as the most investible tech brands in the AV tech sector, according to UK investors.

Stuart Young, partner and head of Automotive at Gowling WLG said: “When it comes to the AV sector – research shows UK investors are backing innovation from a wide range of sources. UK Investors clearly have confidence in both the old and the new, the big and the small. They are tracking the best ideas and conditions whether they come from start-ups or corporate giants.”

Since the survey’s Q1 results, there have been some subtle shifts in investor mood regarding the barriers towards widespread AV introduction. Whilst concerns about unclear rules and regulations have slightly diminished, doubts about a lack of collaboration between industry and government appear to be increasing.

>See also: The autonomous miniature military drone

The progress of smart cities projects is also an increasingly important factor to investors when it comes to making a decision to invest in the AV market. As the UK economy enters a new period of instability, the importance of monitoring investor attitudes increases.


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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...