Former Toshiba Information System’s Head of B2B Sales-Northern Europe Offin, who will replace Neil Bramley on the 1st July after Bramley held the post for 23 years, is set to focus his operations on promoting the expansion of the public, corporate and mid-market sectors of the industrial, healthcare and education industries.

“Over the past five years, expanding my remit beyond partner-driven activity to include a wide variety of market approaches has given me the chance to focus on the strategic growth of the business from a truly international level,” stated Offin.

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“I’m looking forward to continuing to support and nurture strong customer relationships across our key vertical sectors and steer the businesses’ marketing and sales efforts during a genuinely exciting time for us.”

Offin’s time at Toshiba, where he joined in 2013, was preceded by roles as Partner Sales Director and General Manager at Compaq Computer Ltd and Dell respectively.

When commenting on his time in the company, outgoing Head Neil Bramley referred his departure as a “bittersweet” moment, going on to describe his time at Toshiba as “the most fulfilling years of my professional life”, before expressing gratitude towards his team and touting his successor to flourish in the role.

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“I’m very proud of what my team and I have achieved during my time here and while it’ll be bittersweet to close this chapter of my career, I am excited about my plans and confident Nick Offin couldn’t be better suited to take the business forward.

“His wealth of experience within the technology industry alongside his expertise in strategic international expansion efforts will benefit the division greatly.”