The new UK&I managing director will also take on the role of UK&I area vice-president at UiPath.
Prior to the appointment, Duddridge, who has 20 years’ experience in sales and technology, served as UiPath’s regional vice-president of sales for UK&I.
Duddridge has also held the position of UiPath’s sales director EMEA, during which he was responsible for growing a UK sales team to do successful business in the Benelux and DACH regions, as well as in the Middle East and North Africa.
Additionally, he served six years in ERP sales executive roles at Deltek before joining UiPath, where he has been for over a year.
“What UiPath is building, along with our partners, puts us in a privileged position to help some of the UK and Ireland’s leading organisations automate to improve their processes, make work more interesting for employees and increase efficiency,” said Duddridge.
“Automation isn’t always an easy project for companies, public sector agencies or government departments to negotiate, but it’s certainly made simpler by relying on the UiPath end-to-end hyperautomation platform, which is the world’s best automation technology.
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“For the year ahead, we will remain obsessed with investing heavily in our customers and supporting them fulfil their digital transformation requirements, all the while contributing to our company’s mission to empower everyone for the workplace of the future.”
Gavin Jackson, managing director EMEA at UiPath, said: “I am confident that Chris will flourish in leading our expansion across this key region.
“He is a role model for the team, steps into the heart of the action, creates hope, direction and belief.
“Under his already proven leadership, UiPath will stay customer-centric in the region and quickly respond and adapt to their needs and demands. Not lastly, he is the perfect fit to inspire his team to build the legacy of reshaping the way people work, every day.”