Vodafone hires Lori Cunningham as VP, digital and business development

New executive hire Cunningham will oversee the digital, e-commerce and business development teams of the Smart Tech group at Vodafone, taking on responsibility for driving growth and maintaining e-commerce experiences.

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The appointment forms part of a wider vision to improve connections between customers and products and services, with Vodafone recently launching smart GPS tracker device Curve as part of its ‘Designed & Connected by Vodafone’ range.

Joining with over 20 years’ experience across Internet service, publishing and property sectors, among others, Cunningham previously set up the business function at Net-A-Porter as its head of new business, and before this served as a senior consultant at Booz & Company (now Strategy&, part of PwC), as well as vice-president of strategy at AOL.

In addition, Cunningham founded ethical direct-to-consumer clothing business, Loskey, and currently serves as vice-chair of sign and symbol communication charity Makaton.

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“Lori brings to Vodafone a unique mix of corporate experience and entrepreneurial spirit,” said Lutfu Kitapci, global managing director of Vodafone Smart Tech. “She will be essential in driving forward our consumer smart tech growth ambitions and joins at a key time, following the launch of Curve, our smart GPS tracker, the first product from our Designed & Connected by Vodafone range.

“She joins us at a time when the smart tech industry is evolving at pace, and will be working within a passionate team dedicated to creating seamless digital experiences for consumers to stay connected to the most important things in their lives.”