Workfront hires Paige Erickson as managing director EMEA

Having previously served as the company’s head of global business development, Erickson will be in charge of all EMEA functions, including strategic planning, sales, marketing and customer experience, as well as driving global partner strategy at Workfront.

With over 30 years’ experience in building and leading high-performing global teams, Erickson was responsible for establishing the Workfront Partner Network, an ecosystem of global systems integrators, regional alliance partners, and strategic technology partners committed to the future of enterprise work management.

Prior to joining Workfront in 2016, Erickson served as vice-president, partner strategy and operations at Sage, leading the North American partner team, and has also held leadership roles at BMC Software and IBM.

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“EMEA is a strategic area for Workfront with many of the world’s largest companies based in the region,” said Erickson. “I relish the opportunity to serve these organisations as they transform work, especially in this extraordinary time when agility and relentless prioritisation have become fundamental criteria for business success.

“I continue to be committed to driving Workfront’s expanding partner ecosystem, which accelerates our ability to grow and helps our customers succeed and thrive worldwide.”

Alex Shootman, CEO of Workfront, commented: “Paige is a trusted and highly respected member of the executive team at Workfront. Her proven track record in sales leadership and business development along with her ability to galvanise cross-functional teams made her the first choice to lead our EMEA business.

“We are excited to see Paige and the talented team in EMEA drive Workfront’s continued global growth and leadership in enterprise work management.”

As part of the change in role, new EMEA managing director Erickson will relocate to Workfront’s EMEA headquarters in Basingstoke, from Houston, Texas.

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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.

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